The entrance gate of TABINOMA FREEDOM lit at night

TABINOMA FREEDOM / MATSUYAMA EHIME

My grandmother's 60-year-old house,restored as a private stay.

STAYPLANNED OPENING — AUTUMN 2026

01ABOUT

About TABINOMA

While continuing my work as a hairstylist in Tokyo,
I have been traveling to Matsuyama, Ehime, to restore my grandmother's 60-year-old house
with the help of others.

We are not replacing everything old.
What can remain, stays.

New time will gather on top of the years
already held by this house.

That is the kind of place we are making.

02STORY

We wanted to keepthis house.

From Tokyo to Matsuyama: about 800 km.

Every two weeks, we travel back to strip walls, lay floors, and repair old fittings. Little by little, we are carrying my grandmother's house into its next chapter.

The parlor with its original red carpet and vintage light
01 — THE HOUSE WE KEPT
A tatami room retaining the house's wooden posts
02 — IN PROGRESS
The original four-light ceiling fixture left in the house
DETAIL — OLD LIGHT
A black rotary telephone left in the house
Old matchboxes kept in a blue-green glass bowl
A vintage radio cassette player left in the house
A blue vintage National electric fan left in the house
Read the renovation journal (in Japanese)
A spacious tatami room with its original woodwork

03STAY

One group a day.The whole house to yourselves.

Neither a hotel nor a ryokan.
A private house where you can stay as though you live in Matsuyama.

01
Matsuyama, Ehime
02
One group per day / Entire house
03
Up to 5 guests
04
A mainly single-story Japanese house from the Showa era
05
Tatami room / Private bedroom / Futon bedroom / Kitchen / Parlor / Bathroom / Toilet
06
On-site parking

04ROOMS

Rooms that keepthe memory of the house.

A tatami living room furnished with a low table and chairs

Living Room (Tatami Room)

A tatami sitting room with a low table, looking out toward the garden.

A private bedroom with two single beds

Private Bedroom

A private room with two single beds, retaining the texture of the wooden ceiling and walls.

Two Japanese-style futon sets laid directly on a tatami floor

Futon Bedroom

Shown with two Japanese-style futon sets laid directly on the tatami floor. The room retains its tatami and wood.

A kitchen with wooden cupboards and cooking equipment

Kitchen

A kitchen with the old cupboards kept in place and the essentials for your stay.

The garden and stepping stones lit at night

Garden

A garden path from the gate to the entrance, softly lit at night.

Bedding

Up to 5 guests can stay.
The private bedroom has two single beds. The tatami room has three Japanese-style futon sets, laid directly on the tatami floor for sleeping.

WASH AREA

Bath & Wash Area

A wash area with a round mirror and basin

Washbasin

A wash area with a round mirror and basin.

A tiled bathroom with a window and bathtub

Bathroom

A tiled bathroom with a bathtub and natural light from the window.

A separate toilet retaining its white tiles

Toilet

A separate toilet retaining its white tiles.

05LOCATION

SHIKOKU

A base for exploring Shikoku.

From TABINOMA, head to Dogo Onsen.
Drive along the coast toward the Shimanami Kaido.
A quiet base in Matsuyama for beginning a journey through Shikoku.

Matsuyama Airport
Approx. 10 minby car
Central Matsuyama
Approx. 20 minby car
Dogo Onsen
Approx. 20–30 minby car
Imabari / Shimanami Kaido
Approx. 1 hourby car

We recommend renting a car for getting around the area.

The daytime garden path leading from the house to the gate

06HOW TO STAY

Stay Details

Room rate
Coming soon
Check-in
15:00 (planned)
Check-out
10:00 (planned)
Maximum guests
5
Cleaning fee
Coming soon
Parking
Available on site
House rules
Details to follow
Cancellation policy
To be published when bookings open

Information shown is provisional while we prepare to open. It will be updated as details are confirmed.

Facilities & Amenities

Kitchen
Refrigerator, IH cooktop, Microwave, Electric kettle, Rice cooker, Tableware
Laundry
Washing machine
Bath & amenities
Hair dryer, Shampoo, Conditioner, Body wash, Toothbrushes, Towels
Room items
Slippers, Hangers
In-room facilities
Wi-Fi, Projector

07 — RESERVATION

BOOKING

TABINOMA FREEDOM is planning to open
in Autumn 2026.

Bookings are not yet open.

Booking updates will be announced on Instagram. → @tabinoma.freedom

Once bookings open, this button will lead to an external booking site.

08JOURNAL

Ryo's Voice

The time spent making itis part of this place.

The work behind the house cannot all fit on Instagram. We keep a note journal of the DIY process and our trips between Tokyo and Matsuyama.

Read the renovation journal (in Japanese)

STAY INFORMATION

Essential Stay Information

  • 5 GUESTS
  • 10 MIN FROM MATSUYAMA AIRPORT
  • PRIVATE HOUSE

A base in Matsuyama for exploring Shikoku.
We are restoring this 60-year-old house by hand as a private stay.

Capacity
Up to 5 guests
Layout
1 Living Room (Tatami Room) / 1 Private Bedroom / 1 Futon Bedroom / Kitchen / Parlor / Bathroom / Toilet
Access
Approx. 10 min by car from Matsuyama Airport / Approx. 20 min from central Matsuyama / Approx. 20–30 min from Dogo Onsen / Approx. 1 hour toward Imabari and the Shimanami Kaido
Parking
On-site parking is available. We recommend renting a car for your stay.
Facilities
Wi-Fi / Refrigerator / Microwave / Kettle / Rice cooker / IH cooktop / Washing machine / Projector
OPEN
Planned opening: Autumn 2026

FOLLOW THE JOURNEY

Instagram

@tabinoma.freedom